MBC Front Runner Regional natural Parc of Vercors France

Overview

The regional natural Park of Vercors, located in Auvergne-Rhône-Alpes Region close to Grenoble and Valence, is a low mountain area very attractive for outdoor activities for tourist and one day visitors. The goal of the Park is to reduce the number of cars on the road by increasing the number of persons in the cars. Carpooling and hitchhiking service are the main solutions. We plan to reach both inhabitants and tourists.
Concerning the inhabitants, the Park is working on the main brakes making people hesitating in sharing their car and prac-ticing hitchhiking. In order to encourage them, we develop specific communication tools, coaching and gratifications.

Concerning the tourists we are setting up a network of hosts and tourism professionals of the territory, to involve them in measures to make their customers come to Vercors with alternative mobility solutions (train, bus, car-pooling).
The Park is also working in collaboration with organizers of cultural and sportive events in order to encourage general public to use carpooling for coming to these events (reserved parking, gratification, etc).